Matte-Coated vs. Glossy Finish Postcards: Which One Leaves a Lasting Impression? 

Matte-Coated vs. Glossy Finish Postcards

A trusty postcard takes the lead when you aim to make a memorable statement. You know, those unpretentious pieces of paper that make their journey to the mailbox. But there’s a twist: not every postcard shares the same story. The choice between matte-coated vs. glossy finish postcards can shape the impression you leave behind. 

Right here, we’re immersing ourselves in the realm of matte-coated vs. glossy finish postcards. We’ll dissect the unique traits that set them apart and guide you in choosing the one that resonates with your style. Brace yourself to unveil the mysteries concealed within these unassuming pieces of paper that hold a wealth of meaning. So, let’s venture into the universe of these finishes and uncover the true champion.

Understanding Matte Coated Postcards

Matte finish-coated postcards are all about sophistication and subtlety. Picture the smooth surface of these postcards – it’s like a canvas that showcases your message without any distractions. The matte coating is achieved by creating a uniform finish, eliminating glare and reflections. The result? It’s a refined appearance that exudes elegance.

Exploring Glossy Finish Postcards

On the other end of the spectrum, glossy finish postcards demand attention. Imagine the shine and vibrancy of these postcards – they’re like a spotlight on your message. The glossy finish enhances color saturation and depth, creating visuals that pop off the surface. But remember, with incredible shine comes great responsibility – glossy finish postcards are more susceptible to fingerprints and smudges.

Matte-Coated vs. Glossy Finish Postcards – The Key Differences

1. Comparing Visual Impact

Let’s talk about how matte-coated vs. glossy finish postcards affect how your message is perceived. Matte finish-coated postcards have a certain understated charm. They’re like soft-spoken friends who leave a lasting impression through their wisdom. This finish is particularly suited for conveying professionalism and minimalistic aesthetics.

On the flip side, glossy finish postcards are bold and unapologetic. They’re like the life of the party, making a grand entrance wherever they go. This finish works wonders for high-impact marketing campaigns and designs that require vibrant visuals to steal the show.

2. Print and Text Readability

When it comes to readability, matte-coated postcards have the upper hand. Their non-reflective surface reduces glare, making it easy for recipients to read your message even under bright lights. These postcards are ideal for text-heavy content that must be absorbed without distractions.

Glossy finish postcards, however, present a challenge regarding readability due to their reflective surface. Reading under certain lighting conditions requires maneuvering to avoid glare. But don’t worry – if your postcard is more about striking images and less about text, the glossy finish can enhance the visual experience.

3. Application and Suitability

Now, let’s talk about where each finish shines the brightest. Matte-coated postcards are the perfect choice for formal communication. Think about important announcements, event invitations, or artistic branding that requires a touch of elegance.

Glossy finish postcards, on the other hand, are your go-to for making a statement. These postcards are like a megaphone for your visuals, grabbing attention and refusing to let go. The glossy finish is your ally if you aim to captivate your audience with stunning visuals or promote a flashy product.

4. Durability and Longevity

When it comes to durability, matte-coated postcards are more durable and have a clear advantage. Their matte surface is more resistant to scratches and fingerprints, ensuring your message remains pristine after some handling. These postcards are like that reliable friend who always stays the same no matter what.

Conversely, glossy finish postcards need more care. The reflective surface can attract fingerprints and show signs of wear over time. You’ll have to pay extra attention to handling and packaging to keep them looking their best.

5. Practical Considerations

Handling matte-coated postcards is a breeze. You can stack them without worrying about scuffing, and they’re relatively easy to ship and protect. However, precautions are necessary to avoid smudges and fingerprints during handling when it comes to glossy finish postcards. Proper packaging is your best defense against unwanted marks.

Making the Choice of Matte-Coated vs. Glossy Finish Postcards: Factors to Consider

  • Goals and Tone 

Think about what vibe you’re going for. If you want elegance with formality, matte-coated postcards would be the best option. However, if you aim for a bold and attention-grabbing message, glossy finish postcards are your go-to.

  • Audience Connection

Consider who you’re talking to. If you’re addressing a professional audience or want to keep things subtle, matte-coated is the way. But if you’re targeting a crowd that loves vibrant visuals and excitement, give the glossy finish a shot.

  • Message Impact

What do you want your postcard to say? For messages that need a touch of class, opt for matte-coated. If you’re showcasing stunning images or announcing something big, the glossy shine might be your best friend.

  • Budget and Printing

When choosing one from matte-coated vs. glossy finish postcards, your budget matters, too. Matte-coated postcards might be a tad friendlier on the wallet, while glossy finish postcards could cost a bit more. Also, check if your printing option fits your chosen finish.

  • Personal Preference

Trust your gut. If one finish resonates more with your style and brand, that’s a strong signal. Remember, your postcard reflects you, so go with what feels right.

With these factors in mind, choosing between matte-coated vs. Glossy Finish Postcards becomes a more informed decision.

Get the Best Matte Coated Finish Postcards from

Let’s look at a special product – Matte Coated Finish Postcards from These postcards offer a variety of templates and sizes, making it easy to find the perfect fit for your message. Crafted from quality 14PT C2S card stock, these postcards provide a solid foundation for your design.

The dull matte coating applied after printing ensures a uniform finish that eliminates glare and reflections. Your design shines without any distractions. The vibrant printing achieved through a 4-color process (CMYK) brings your visuals to life. Whether you opt for single or double-sided printing, these postcards will make a memorable impression.

Furthermore, you can also select the option of designing matte-coated postcards according to your own choice. Yes, that’s possible!

So level up your postcard game with our Matte Coated Finish Postcards. Discover a world of elegance and impact – add to your cart now and make your message unforgettable!


In the world of postcards, the choice between matte-coated vs. glossy finish postcards can make or break your message. Matte-coated postcards offer sophistication and understated charm, ideal for formal communication and minimalistic aesthetics. On the other hand, glossy finish postcards demand attention with their vibrant visuals and bold shine.

Whether you opt for elegance or high-impact visuals of matte-coated vs. glossy finish postcards, the finish you choose shapes the impression you leave. Consider your goals, audience, and the nature of your message when making this decision. And if you’re intrigued by the allure of matte-coated postcards,’s Matte-coated Finish Postcards offer a quality solution that will leave a lasting impression.

John Hayes - Helping Businesses Grow w/ Postcards!